Since its introduction, Coffee Rich has dominated the market, claiming a 90 percent share into the s. The product was also ahead of its time in health considerations: along with Whip Topping, Coffee Rich is the only percent cholesterol-free, low-fat cream product distributed nationally. As soybean oil is low in saturated fats, Coffee Rich meets American Heart Association guidelines where most other nondairy creamers fail because they are made from high-fat tropical oils.
In the s Rich Products began marketing frozen dough. While supermarkets wanted the aroma of fresh baked goods tempting shoppers, it was too much trouble for them to set up expensive bakeries on their facilities, and frozen dough met their needs perfectly. This plant is still in operation, producing both frozen dough and nondairy products.
By the mids, Rich was operating what was the world's largest frozen dough plant in Murfreesboro, Tennessee. The dough--for breads, rolls, and pastries--was sold to supermarket chains throughout the country.
Rich Products Corporation was incorporated in The s were marked by spurts of growth for Rich. To keep up with product demand, Rich had to expand its production capabilities rapidly. Baker Company in Columbus, Ohio. Rich also purchased Palmer Frozen Foods, a regional frozen bakery goods producer and distributor in eastern Pennsylvania. Rich also expanded its product line to seafood specialties, soup bases, and gravy mixes.
As late as , however, about 71 percent of Rich's revenues were still coming from nondairy replacement products. The expansion into seafood began in with the acquisition of SeaPak Corporation, which had plants in Brunswick, Georgia, and Brownsville, Texas. Rich launched an aggressive campaign of growth through acquisition that saw its sales quadruple over the next eight years.
Acquisitions included the H. Succeeded by his son, Robert Rich, Jr. Together they developed an unusual acquisition strategy, giving preference to other father-and-son companies. Other acquisitions in the s included the former Lloyd J. Harris plant, a Saugatuck, Michigan-based pie producer, and Casa Di Bertacchi Corporation of Vineland, New Jersey, a producer of frozen Italian pasta and meat specialties purchased in In the company introduced a process, called Freeze Flo, that allowed products to remain soft while frozen, spurring the development of products such as frozen pie fillings that could be eaten right out of the freezer.
Rich incorporated Freeze Flo into many of its own new products, such as Rich's Grand America Ice Cream, the only ice cream on the market that can be shipped and stored at zero degrees Fahrenheit.
The team went on to set new minor league attendance records into the s, becoming the best-drawing minor league baseball team in the nation. In Rich entered into a joint venture with J. Wood Inc. The company formed Rich Communications Corporation in In Rich's frozen food line added barbeque and specialty meats with the acquisition of Byron's, Inc. These additions notwithstanding, the company's plan to expand via acquisition of family-owned food companies was slowed when the numerous leveraged buyouts of the s pushed prices too high.
Rich avoided the large debts that were often necessary to complete such transactions. Acquisitions slowed, and Rich concentrated on in-house development of a technology to make cholesterol-free frozen foods.
In , in its 32nd acquisition since , Rich acquired the Blue Bird Baking Company, a major producer of pies and cakes. Having virtually reached its operating capacity, Rich planned to increase the capacity in six of its nine bakery manufacturing plants by 35 percent in order to make room for new products.
Rich launched a multimillion-dollar capital expenditure plan that included plant expansions and renovations in California, Ohio, Wisconsin, Pennsylvania, Tennessee, and Virginia. In Rich acquired the Seneau Baking Company of Marlborough, Massachusetts, which became Rich Marlborough, a state-of-the-art bakery products manufacturing plant.
In , Bob Rich Jr. The revolutionary product changes the cake-decorating industry with its spreadable nature and shelf-stable qualities. The product offers operators unprecedented levels of convenience, decorating creativity and value. Led by Gisel in his new position of Executive Vice President of International and Strategic Planning, the company in the s also continues to expand into international markets by opening more than 20 sales offices in major cities throughout Asia, Europe and Latin America.
In , following the death of his father and company founder, Robert E. The Bettercreme offering opens up a revolutionary niche in the icing category as the first icing to incorporate a particulate multicolored sequin sprinkles. Rich Products Corporation kicks off with the acquisitions of Celebration Foods, a leading manufacturer and distributor of frozen desserts and ice cream cakes, and VSE International, the leading wholesale bakery manufacturing company in Sydney, Australia.
Fudge Swirl Bettercreme, with fudge swirled into vanilla whipped icing, offers consumers the perfect blend of chocolate and vanilla. Meanwhile, the company begins planning a strategic realignment to more-effectively take advantage of global market opportunities.
The conversion to one global structure sets the stage for the company to leverage its enterprise-wide infrastructure and talented workforce to facilitate the flow of knowledge and best practices across its expanding global footprint. In addition to presenting a huge growth opportunity within a country of 75 million people, Turkey serves as a gateway to an additional million potential customers in the nearby countries of Iraq, Iran, Syria, Bulgaria and Azerbaijan.
Adding Goglanian Bakeries Inc. Ajinomoto Co. Its operations are carried out through Almarai Co. With our head office and lead manufacturing plant based in Ophirton, Johannesburg, and regional offices in all major regions of South Africa, our reach extends well beyond South Africa, servicing over 15 countries within Africa.
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