Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Share Flipboard Email. Mary Bellis. Inventions Expert. Mary Bellis covered inventions and inventors for ThoughtCo for 18 years.
She is known for her independent films and documentaries, including one about Alexander Graham Bell. Updated August 12, Featured Video. Cite this Article Format. Bellis, Mary. The History of Pepsi Cola. Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the ounce bottle gives way to the ounce size. Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world.
Pepsi is also the first company to respond to consumer preference with light-weigh, recyclable, plastic bottles. The campaign is "Have a Pepsi Day! As people get back to basics, Pepsi is there as one of the simple things in life. Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added. However, the new formula is met with widespread consumer rejection, forcing the re-introduction of the original formulation as "Coca-Cola Classic.
The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.
By the end of , the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls. After a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square. Ray Charles joins the Pepsi family by endorsing Diet Pepsi.
Pepsi introduces the first beverage bottles containing recycled polyethylene terephthalate or PET into the marketplace.
The development marks the first time recycled plastic is used in direct contact with food in packaging. Pepsi-Cola and Lipton Tea Partnership is formed. Pepsi will destribute single serve Lipton Original and Lipton Brisk products. Pepsi introduces an innovative can multipack that satisfies growing consumer demand for convenient large-size soft drink packaging.
The Quaker Oats Company was officially formed in when four American grain pioneers came together to incorporate the now familiar name. Dedicated to making hearty oats delicious and convenient, Quaker has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas. For more information about Quaker Oats visit: www. Over the course of more than years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities.
We are widely recognized for the economic growth that we have helped bring to Latin America. PepsiCo's businesses have been operating in markets across our Europe sector for more than 80 years, manufacturing and supplying delicious food and beverages which are enjoyed by millions of consumers each day.
We are now the leading manufacturer of savory snacks, hot cereals, and juices in the Europe sector and the second-largest producer of carbonated soft drinks and dairy. Our History. Mission, Vision, Values. Why Join Our Team. Jobs Openings. It made his drugstore in New Bern, North Carolina a popular destination. Renaming his drink in , Bradham began to bottle and distribute Pepsi-Cola.
The first franchise was established in
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