The Spanish fashion brand has reopened a total of 1, stores in a network of 72 countries, including Austria, Belgium, Switzerland, Israel, the Netherlands, Poland and South Africa. In the last few days, Mango also bagan reopening stores throughout France and Spain, which had been closed since March 14 and 15, respectively.
Mango said it has introduced safety and hygiene measures to all of its stores, such as disinfection processes, supplying protective equipment, social distancing measures, reducing store capacity and high-temperature steaming of garments. Customers will only be able to access fitting rooms if they request it, which will be directly cleaned after use. As its distribution system had not been affected by the coronavirus, the Spanish brand continued its online operations during the lockdown period, with an exception of some restricted areas.
The Design, Purchasing and Quality departments are located there. The central offices have a total surface area of , m2 and their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, Production Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems.
MANGO currently has a total of 1, stores in 91 countries worldwide. Our expansion continues with the recent entry in countries such as Georgia, Argel and Martinica.
The keys to our success can be summarised in three points: Concept, Team and Logistics System. Fast fashion retailers like Inditex have set the pace for agile supply chains by sourcing production close to its headquarters to make its lead times speedier.
Today, its Zara brand takes about 10 to 15 days to bring a new item from concept to shop floor. In comparison, British online retailer Asos, which has many factories in continental Europe, takes four to six weeks — about the same time as Mango.
This shift toward speed has forced companies like Mango to rapidly update their bricks-and-mortar retail models for the digital age. That way, shoppers know to purchase an item when they see it because they might not have the opportunity to again, resulting in fewer markdowns and stronger margins. About 35, boxes of garments leave its logistics centre daily in roughly 70 trucks.
The rapid rise of online competitors — from e-commerce upstarts like Boohoo and Nasty Gal to established giants like Amazon — is driving greater online fashion consumption. Companies like Mango have had to respond. The larger, revamped stores offer shoppers a more complete online-offline experience, including easier returns and click-and-collect. Investments in transforming the store network and logistics system have had a halo effect on online sales.
E-commerce accounted for 10 per cent of total company turnover in , and now accounts for 20 per cent of turnover, two years earlier than expected.
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