We've done it we used to fly by the name Blog Trackr but now are branded as Centori. There's also the hockey blog I wrote for as another example. Whenever you make a domain change it is absolutely critical to set up redirects from the old domain to the new one.
If you do not do this then all the hard work you've out in to build up your domain authority will be lost. For phase one you need to set up redirects for all the pages that will be accounted for on the new site. You can also add redirects for all other pages that won't carry over to the new site as these don't matter in the long run , usually to the new website's homepage. This will prevent users trying to visit your old domain from receiving a error, without confusing search engines by having your pages suddenly redirect to seemingly irrelevant content.
It's not always the case that a page on your website will last forever. While blog posts might be 'evergreen' to an extent, sometimes pages need to be timely.
An example is a few of our clients manage events and webinars which have a definite end date in mind. It doesn't make sense to keep these pages up forever as they add very little value once the event is over.
Often times we advise our clients to unpublish the old event pages and redirect them, either to a list of upcoming events or the homepage. If you are enabling SSL on your website, you absolutely will want to redirect those old non secure urls to the new secure versions. It's a certificate you can purchase for your domain which adds extra encryption and security to your site. It's also a clear signal to Google that your website is legit and worth ranking. Secure URLs load over 'https' rather than 'http', and will show a small lock icon in the url bar of your browser.
Wordpress does not have any functionality to set up redirects 'out of the box' however there are many plugins that make adding redirects relatively simple. Once downloaded, these plugins all have different advantages to them. For example, the Redirection plugin automatically adds a redirection whenever you change your post at any time.
I recommend picking the simplest one that you can manage and upskill your team on. We use the redirects - Easy redirect manager plugin formerly Eggplant Redireccts and I think it's pretty great, especially for a free plugin.
To create a redirect, you simply navigate click Settings in the lefthand menu then Advanced. You then click URL mapping s, click the text box and add a rule for the urls you wish to map. Squarespace gives you a rule format to follow in their app, the redirects should look a bit like this:. You can see that these redirects are straightforward to set up in SquareSpace.
However, like WordPress, there are also more detailed instructions on different types of redirects. Then is the way to go. Each and every URL must redirect to its new location on the new domain.
Implementing redirects is actually simple. You can set them up in different ways:. You can read more on. Via Domain Level Redirect: Last but not least, you can set up a domain level redirect from your domain registrar dashboard. Set two redirect records, one with the host www and another with the host each pointing to the new domain and make sure to add a backslash at the end of the domain.
S,o if I were to redirect cognitiveseo. This will redirect all pages to their new counterparts for example, it will not only redirect cognitiveseo. It is never safe to remove redirects. You have to keep doing it for eternity. Well, really, it depends. However, if your page does have backlinks even internal links within your own site , then removing the will result in a I hope you can understand why Google would get frustrated.
Google tries to crawl the web as efficiently as possible. If you waste that on abandoned chain redirects or redirect loops, you can end up having less for other important pages. People often get confused by canonical tags and redirects because they are sort of similar. So, which one should you use and when? Going back to the example I previously gave a big set of products both in red and yellow using a canonical tag can help you let the users browse the site disturbed while telling the search engines which version of the page to display.
Please note that if your pages have searches for both Yellow and Red color, you should keep both the pages indexed. Please read this article about common canonical tag mistakes if you want to learn more about this topic. Make sure you properly redirect when encountering any of the cases mentioned above for the best search engine optimization outcomes.
Have you ever used redirects to fix technical SEO issues? How did that go for you or your client? Let us know in the comments section! Click here to cancel reply. By Adrian Cojocariu. What Is a Redirect? When to Use Redirects? Canonical Tag Warning: Playing with URLs and redirects on a large scale can have a massive negative impact on your site if done improperly. Source gomage. Share Tweet Written by Adrian Cojocariu.
Adrian is a passionate SEO Analyst who discovered the digital marketing world at a very early age. He is also a professional piano player and a martial arts enthusiast.
Still, SEO remains his biggest love of all. Shrayan lakhna March 24th. Leave a Reply! This happens so quickly that you're usually not aware of it, and will simply find yourself on the piece of content for which you'd searched.
You might notice that the URL is different from the one you clicked on or typed in. Or you might have a browser extension such as Ayima Redirect Path which lets you know when you've been redirected. The other key role that a redirect fulfills is with search engines. Having useful status codes that correctly signal where content has moved to allows search engines such as Google and Bing to keep their index up-to-date. Essentially, a redirect will let search engines know: "Hey, you know that piece of content that users enjoyed clicking on from the SERPs?
Well, it now lives over here, so take all that visibility you associated with this page, and transfer it over to this new URL. This is why redirects are important for SEO. Hopefully, these instructions should help you get started regardless of the CMS you use.
HubSpot makes it simple to add permanent redirects inside the tool. To set up a redirect in HubSpot:. This reveals a right-side panel. We'll go over some use cases later, but for now let's look at the options in this panel.
In most cases, you will want to implement a single page-to-page redirect. In this case, choose Standard. We also recommend testing your redirect. First, wait a few minutes for the change to apply to the server. Next, try visiting the original URL in an incognito browser window and check that it works as expected.
In some cases, creating single page-to-page redirects is very inefficient. For example, if you have just moved an entire folder of content, you may have 15 pages within a subfolder that you now need to redirect. In such cases, it's a better idea to use a Flexible redirect. You can think of a flexible redirect as a formula or a rule.
It will allow you to redirect everything within a certain folder to a different folder while keeping the rest of the URL the same. When you select Flexible redirect, HubSpot will automatically provide you the link to the flexible URL pattern redirect help page , which will give you specific guidance on how to use the syntax for this feature. Under More Options , HubSpot offers various advanced variations on these redirect types.
It will allow you to deliver a Temporary Redirect or a proxy redirect redirect the content of a live page without changing the URL shown in the visitor's browser instead, choose the order which HubSpot moves through the redirect rules when resolving a URL which may change which valid rule is triggered , disable a redirect if content is present at the URL, preserve query strings, force HTTPS, and force trailing slashes on the end of all URLs.
If you aren't a HubSpot customer, then you will need to apply redirects differently. WordPress is the most popular CMS in the world , so it makes sense for us to touch upon how one might go about looking at redirects in a WordPress context next. However, it's important to note that WordPress itself is very flexible.
Installations of WordPress can vary wildly, and so there is no one-size-fits-all guide we can provide as was the case with the HubSpot CMS.
The best way to apply redirects from a speed and technical point of view is via the web server itself, rather than relying on WordPress. WordPress does not offer a facility to implement redirects out-the-box, although there are plugins available that will give you access to this functionality.
The process of applying redirects via the server itself will vary depending on the software stack your server is using. You might be using Apache, Nginx, IIS, or some other platform, each of which requires a different approach. This may also vary depending on your hosting provider. If you do not know how to apply a redirect via the server itself, it's not something we'd recommend fiddling with as it may lead to an interruption of service for your website — instead, we'd suggest consulting with your IT team, host, or web development partner.
Sometimes in marketing, you must compromise that optimal solution for the solution you can actually achieve. This may be one of those cases. If you are not able to implement a redirect via your server, consider using a WordPress plugin. This is not the optimal method — plugins are slower, and you'll have to rely on third-party code, so proceed at your own risk. Each plugin interface will be different, so consult your chosen plugin's documentation for specific guidance.
Here, we'll briefly walk through how to set up redirects with the free Redirection plugin :. At the end of setup, you'll be taken to the plugin Options menu. To add a new redirect, choose Redirects from the top menu. Under Redirects , you can view all of your active redirects and add new ones.
Click Add Redirect. You'll now see the new redirect in your list of active redirects. Be sure to check that this is working before you move on. Sometimes, you might want to completely rebuild your old piece of content on an entirely new page — for instance, if you decide you want to use a different web page template. In this case, you'll want to make sure that you have implemented a simple redirect from the old URL to your new one.
Once this is in place, be sure to unpublish and archive the old page. If doing a lot of these, we suggest using a flexible rule or, if a flexible rule is not appropriate, using a tool such as Screaming Frog SEO Spider in conjunction with Google Sheets or Microsoft Excel to map your redirects in bulk, and then import them into HubSpot.
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